Innovations bring a maze of complexities to a sport, but elevate the performance level of an athlete and reduce the chances of injury, making sport more enjoyable for the spectators and the athletes. The world of competitive sport is highly influenced by even the minute changes in sports equipment, which could be a matter of winning or losing.
In recent times, the sports equipment industry has emerged as a sophisticated yet commercially viable hi-tech industry where advances have revolutionized sports.

There’s nothing like the smell of freshly brewed coffee in the morning. But how does one measure that smell? There’s no energy in a smell to help estimate how potent the coffee might be …